Is advertising rational?
- 作者Evan Davis; John Kay; Jonathan Star
- 卷第2卷
- 期第3期
- 印刷ISSN0955-6419
- 电子ISSN1467-8616
- 文件大小1337.96KB
- 发表时间1991
- DOI10.1111/j.1467-8616.1991.tb00156.x
- 页码1-23
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