海量图书期刊资源，随时随地畅享阅读乐趣
The Influence of Type of Advertisement, Price, and Source Credibility on Perceived QualityGotlieb, J. B.; Sarel, D. · Journal of the Academy of Marketing Science · 1992
Effects of price advertisements on perceived quality and purchase intentionsJerry B. Gotlieb; Dan Sarel · 1991
Comparative Advertising Effectiveness: The Role of Involvement and Source CredibilityJerry B. Gotlieb and Dan Sarel · Journal of Advertising · 1991