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Make Corporate Sponsorship More Effective with Promotional Support

Make Corporate Sponsorship More Effective with Promotional Support

Kuzma, John R.; Shanklin, William L.; McCally, John F.
  • 期刊名称Journal of Promotion Management
  • 作者Kuzma, John R.; Shanklin, William L.; McCally, John F.
  • 卷第1卷
  • 期第3期
  • 印刷ISSN1049-6491
  • 电子ISSN1540-7594
  • 文件大小288.91KB
  • 发表时间1992-10-19
  • DOI10.1300/j057v01n03_07
  • 页码95-104
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