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State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

Richard P. Bagozzi, Hans Baumgartner and Youjae Yi

期刊名称Journal of Consumer Research
作者Richard P. Bagozzi, Hans Baumgartner and Youjae Yi
卷第18卷
期第4期
印刷ISSN0093-5301
电子ISSN1537-5277
文件大小428.72KB
发表时间1992-03
DOI10.2307/2489262
页码505-518

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