Benchmark:
The information content of radio advertisements
Pasadeos, Yorgo; Shoemake, Barbara; Campbell, Suzanne
- 期刊名称Journal of Broadcasting & Electronic Media
- 作者Pasadeos, Yorgo; Shoemake, Barbara; Campbell, Suzanne
- 卷第36卷
- 期第3期
- 印刷ISSN0883-8151
- 电子ISSN1550-6878
- 文件大小340.16KB
- 发表时间1992-06
- DOI10.1080/08838159209364181
- 页码337-343