Deceptive Advertising: Behavioral Study of a Legal Conceptby Jef I. Richards
Review by: Richard W. Pollay
- 期刊名称Journal of Marketing Research
- 作者Review by: Richard W. Pollay
- 卷第29卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小672.81KB
- 发表时间1992-05
- DOI10.2307/3172575
- 页码268-270