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Positioning and Price: Merging Theory, Strategy and Tactics. Margaret Shaw. Hospitality Research Journal, vol. 15, no. 2, pp. 21-30. Council on Hotel, Restaurant and Institutional Education, 1200 17th Street, N.W., Washington, D.C. 20036-3097. $50 annual subscription

Positioning and Price: Merging Theory, Strategy and Tactics. Margaret Shaw. Hospitality Research Journal, vol. 15, no. 2, pp. 21-30. Council on Hotel, Restaurant and Institutional Education, 1200 17th Street, N.W., Washington, D.C. 20036-3097. $50 annual subscription

  • 期刊名称Journal of Travel Research
  • 卷第31卷
  • 期第2期
  • 印刷ISSN0047-2875
  • 文件大小144.76KB
  • 发表时间1992-10-01
  • DOI10.1177/004728759203100295
  • 页码60-60
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