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- 期刊名称Journal of Promotion Management
- 作者Fram, Eugene H.; Sethi, S. Prakash
- 卷第1卷
- 期第1期
- 印刷ISSN1049-6491
- 电子ISSN1540-7594
- 文件大小561.57KB
- 发表时间1992-02-12
- DOI10.1300/j057v01n01_06
- 页码77-98
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