Value network for cross-national marketing management: A framework for analysis and application
- 作者Madhav N. Segal; Uma A. Segal; Mary Ann Palmer Niemczycki
- 卷第27卷
- 期第1期
- 文件大小1438.91KB
- 发表时间1993
- DOI10.1016/0148-2963(93)90016-i
- 页码65-83
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