The Effect of Consumer Perceptions on Generic OTC Usage Among the Elderly
Strutton, H. David; Pelton, Lou E.; Lumpkin, James R.
- 期刊名称Health Marketing Quarterly
- 作者Strutton, H. David; Pelton, Lou E.; Lumpkin, James R.
- 卷第10卷
- 印刷ISSN0735-9683
- 电子ISSN1545-0864
- 文件大小493.85KB
- 发表时间1993-03-10
- DOI10.1300/J026v10n01_13
- 页码169-184