Application of Program Life Cycle Concept for Fund Raising Strategies in Higher Education
Hekmat, Firooz; Heischmidt, Kenneth A.
- 期刊名称Journal of Marketing for Higher Education
- 作者Hekmat, Firooz; Heischmidt, Kenneth A.
- 卷第4卷
- 印刷ISSN0884-1241
- 电子ISSN1540-7144
- 文件大小5665.82KB
- 发表时间1993-07-22
- DOI10.1300/J050v04n01_09
- 页码121-142