Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
- 期刊名称Journal of Marketing
- 作者Bharadwaj, Sundar G.; Varadarajan, P. Rajan; Fahy, John
- 卷第57卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小1118.41KB
- 发表时间1993-10
- DOI10.2307/1252221
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