The Measurement and Determinants of Brand Equity: A Financial Approach
- 期刊名称Marketing Science
- 作者Simon, Carol J.; Sullivan, Mary W.
- 卷第12卷
- 期第1期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小1762.68KB
- 发表时间1993-02
- DOI10.1287/mksc.12.1.28
- 页码28-52
Guest ReviewersWoolsey, Gene · A I I E Transactions · 1982
The incredible shrinking bug separation modelWoolsey, Gene · ACM SIGMAP Bulletin · 1975
The Exploited Experts, RevisitedGene Woolsey · Interfaces · 1981
Two beads for Saint JudeWoolsey, Gene · ACM SIGMAP Bulletin · 1974
From the Old EditorGene Woolsey · Interfaces · 1982
Letters to the EditorJames A. Chisman, Paul H. Rosenthal, William R. King and Gene Woolsey · Interfaces · 1983
Editor's NoteGene Woolsey · Interfaces · 1981
Special Practice Issue || Editor's NoteGene Woolsey · Interfaces · 1981
Locating a Blood BankW. L. Price, Michel Turcotte and Michel Hébert · Interfaces · 1986
Defending Critical InfrastructureBrown, Gerald; Carlyle, Matthew; Salmerón, Javier; Wood, Kevin · Interfaces · 2006
A System of Systems ApproachesHeiner Müller-Merbach · Interfaces · 1994
Revenue Management Saves National Car RentalGeraghty, M. K.; Johnson, Ernest · Interfaces · 1997
Book ReviewsRand, Graham K. · Interfaces · 2012
Optical Properties of CdS–PVA NanocompositesPattabi, Manjunatha; Saraswathi, Amma B. · Composite Interfaces · 2010
Experts' Stated BehaviorBoulaksil, Youssef; Franses, Philip Hans · Interfaces · 2009
Book ReviewsRand, Graham K. · Interfaces · 2013