Ethical and Legal Foundations of Relational Marketing Exchanges
- 期刊名称Journal of Marketing
- 作者Gregory T. Gundlach and Patrick E. Murphy
- 卷第57卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小762.32KB
- 发表时间1993-10
- DOI10.2307/1252217
- 页码35-46
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