Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard
- 期刊名称Journal of Advertising
- 作者Mariea Grubbs Hoy and Michael J. Stankey
- 卷第22卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小2202.51KB
- 发表时间1993-06
- DOI10.2307/4188880
- 页码47-58
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