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The Influence of Determinant Product Attributes on the Elderly’s Information Search for Health Care Innovations

The Influence of Determinant Product Attributes on the Elderly’s Information Search for Health Care Innovations

Strutton, H. David; Lumpkin, James R.
  • 期刊名称Journal of Marketing Theory and Practice
  • 作者Strutton, H. David; Lumpkin, James R.
  • 卷第2卷
  • 期第1期
  • 印刷ISSN1069-6679
  • 电子ISSN1944-7175
  • 文件大小1508.23KB
  • 发表时间1993-10
  • DOI10.1080/10696679.1993.11501643
  • 页码122-139
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