Strategic auditing of human and financial resource allocation in marketing: An empirical study using data envelopment analysis

• 作者Jean-Charles Chebat; Pierre Filiatrault; Arnon Katz; Shlomo Mai Tal
• 卷第31卷
• 文件大小1360.36KB
• 发表时间1994
• DOI10.1016/0148-2963(94)90083-3
• 页码197-208