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The 70% Majority: Enduring Consumer Beliefs about Advertising

The 70% Majority: Enduring Consumer Beliefs about Advertising

John E. Calfee and Debra Jones Ringold

期刊名称Journal of Public Policy & Marketing
作者John E. Calfee and Debra Jones Ringold
卷第13卷
期第2期
印刷ISSN0743-9156
文件大小2425.25KB
发表时间1994
DOI10.2307/30000398
页码228-238

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