Only connect: The role of marketing and strategic management in the modern organisation
- 期刊名称Journal of Marketing Management
- 作者Lynch, James E.
- 卷第10卷
- 期第6期
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小1160.94KB
- 发表时间1994-08
- DOI10.1080/0267257x.1994.9964298
- 页码527-542
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