Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
- 期刊名称Journal of Marketing Research
- 作者Eric J. Arnould and Melanie Wallendorf
- 卷第31卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小5065.80KB
- 发表时间1994-11
- DOI10.2307/3151878
- 页码484-504
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