Increasing Cognitive Response Sensitivity
- 期刊名称Journal of Advertising
- 作者Wansink, Brian; Ray, Michael L.; Batra, Rajeev
- 卷第23卷
- 期第2期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小1423.56KB
- 发表时间1994-06
- DOI10.1080/00913367.1994.10673442
- 页码65-75
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