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Social Criticisms Reflected in TV Commercial Parodies: The Influence of Popular Culture on Advertising

Social Criticisms Reflected in TV Commercial Parodies: The Influence of Popular Culture on Advertising

Bush, Alan J.; Bush, Victoria; Boller, Gregory W.
  • 期刊名称Journal of Current Issues & Research in Advertising
  • 作者Bush, Alan J.; Bush, Victoria; Boller, Gregory W.
  • 卷第16卷
  • 期第1期
  • 印刷ISSN1064-1734
  • 电子ISSN2164-7313
  • 文件大小1334.84KB
  • 发表时间1994-03
  • DOI10.1080/10641734.1994.10505013
  • 页码67-81
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