Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio
- 期刊名称Journal of Marketing
- 作者Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry
- 卷第58卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小721.32KB
- 发表时间1994-04
- DOI10.2307/1252253
- 页码86-97
Merchandising of Fashionsby John B. SwinneyReview by: Sylvia S. Emery · Journal of Marketing · 1942
Tested Credit and Collection Lettersby William H. ButterfieldReview by: Sylvia S. Emery · Journal of Marketing · 1951
Effective Credit and Collection Lettersby L. E. FraileyReview by: Sylvia S. Emery · Journal of Marketing · 1942
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013