Increasing Cognitive Response Sensitivity
- 期刊名称Journal of Advertising
- 作者Brian Wansink, Michael L. Ray and Rajeev Batra
- 卷第23卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小1402.31KB
- 发表时间1994-06
- DOI10.2307/4188928
- 页码65-75
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