Duke Special Issue || Understanding Managers' Strategic Decision-Making Process

William Boulding, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta, Donald R. Lehmann, Deborah J. Mitchell, Joel E. Urbany and Barton A. Weitz

期刊名称Marketing Letters
作者William Boulding, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta, Donald R. Lehmann, Deborah J. Mitchell, Joel E. Urbany and Barton A. Weitz
卷第5卷
期第4期
印刷ISSN0923-0645
电子ISSN1573-059X
文件大小1046.00KB
发表时间1994-10
DOI10.2307/40216360
页码413-426

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Duke Special Issue || Understanding Managers' Strategic Decision-Making Process