Agency Participants in Multicountry Advertising: A Preliminary Examination of Affiliate Characteristics and Environments
Hill, John S.; Shao, Alan T.
- 期刊名称Journal of International Marketing
- 作者Hill, John S.; Shao, Alan T.
- 卷第2卷
- 期第2期
- 印刷ISSN1069-031X
- 电子ISSN1547-7215
- 文件大小1644.52KB
- 发表时间1994-06
- DOI10.1177/1069031X9400200203
- 页码29-48