Marketing strategies for fast‐food restaurants: a customer view
- 期刊名称International Journal of Contemporary Hospitality Management
- 作者Kara, Ali; Kaynak, Erdener; Kucukemiroglu, Orsay
- 卷第7卷
- 期第4期
- 印刷ISSN0959-6119
- 文件大小44.58KB
- 发表时间1995-07
- DOI10.1108/09596119510146823
- 页码16-22
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