Correlates of store brand proneness: some empirical observations
- 期刊名称Journal of Product & Brand Management
- 作者Dick, Alan; Jain, Arun; Richardson, Paul
- 卷第4卷
- 期第4期
- 印刷ISSN1061-0421
- 文件大小27.82KB
- 发表时间1995-10
- DOI10.1108/10610429510097663
- 页码15-22
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