Consumer research on sales promotions: A state‐of‐the‐art literature review∗
- 期刊名称Journal of Marketing Management
- 作者Chandon, Pierre
- 卷第11卷
- 期第5期
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小1591.05KB
- 发表时间1995-07
- DOI10.1080/0267257x.1995.9964357
- 页码419-441
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