The Structure of Commitment in Exchange
- 期刊名称Journal of Marketing
- 作者Gregory T. Gundlach, Ravi S. Achrol and John T. Mentzer
- 卷第59卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小2721.75KB
- 发表时间1995-04
- DOI10.2307/1252016
- 页码78-92
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