Linking Marketing to Strategic Long-Range Planning
- 期刊名称Journal of Nonprofit & Public Sector Marketing
- 作者Simerly, Robert G.
- 卷第2卷
- 印刷ISSN1049-5142
- 电子ISSN1540-6997
- 文件大小462.58KB
- 发表时间1995-03-03
- DOI10.1300/j054v02n02_09
- 页码149-165
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