The CEO endorser and message source credibility: an empirical investigation of antecedents and consequences
- 期刊名称Journal of Marketing Communications
- 作者Newell, Stephen J.; Shemwell ∗, Donald J.
- 卷第1卷
- 期第1期
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小725.95KB
- 发表时间1995-03
- DOI10.1080/13527269500000002
- 页码13-23
Recovery Methods of GermaniumWang, Wan Kun; Peng, Jin Hui; Zhang, Ze Biao · Advanced Materials Research · 2011
Graphene in Transistor TechnologyCai, Jia Yuan; Wang, Xin · Advanced Materials Research · 2011
Combustion Synthesis of NanomaterialsMansurov, Zulkhair · Advanced Materials Research · 2013
LED with Ocean BatteryWang, Jung Chang · Advanced Materials Research · 2011
Directionally Solidified Laser CladdingHu, Bin; Hu, Fang You; Huang, Xu Ren · Advanced Materials Research · 2012
Basalt Fiber Reinforced ConcreteYang, Yong Xin; Lian, Jie · Advanced Materials Research · 2011
Synthesis of Polyaniline NanoparticlesLi, Fang; Qin, Xue · Advanced Materials Research · 2010
Photosensitive PVA Polarizing FilmWei, Jie; Ji, Xiao Mei; Wang, Xiao; Dong, Xiao Ming · Advanced Materials Research · 2006