The Forecaster's Dilemma
- 期刊名称Marketing Science
- 作者Chaim M. Ehrman and Steven M. Shugan
- 卷第14卷
- 期第2期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小601.29KB
- 发表时间1995
- DOI10.2307/184196
- 页码123-147
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