The Relative Importance of Time and Dollar Values in New Product Introduction Decisions
- 期刊名称Marketing Letters
- 作者José Antonio Rosa and William J. Qualls
- 卷第6卷
- 期第2期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小1081.99KB
- 发表时间1995-04
- DOI10.2307/40216368
- 页码149-158
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