Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation
- 期刊名称Journal of Advertising
- 作者Gerard J. Tellis and Doyle L. Weiss
- 卷第24卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小1594.80KB
- 发表时间1995
- DOI10.2307/4188977
- 页码1-12
LettersEarl L. McGeoghegan, Fernin F. Eaton, Jack Williams, Douglas J. Besharov, W. O. Baldwin, John L. Knuppel, Frank J. Daily, John M. Stober, Douglas F. Stevenson, Donald B. Lewis, Jonathan L. Marks, Thomas A. Wicker, Terence F. MacCarthy, Laura A. Cecere, Amy S. Rosenberg, Terry W. Light, Abby J. Cohen and Mark W. Cochran · ABA Journal · 1986
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Earnings in Synthetic Fibers Manufacturing, October 1958L. Earl Lewis · Monthly Labor Review · 1959
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Earnings in Cotton Textiles, November 1954L. Earl Lewis · Monthly Labor Review · 1955
Drawing jurisdictional lines in mediationJOHN F. MEAD and JOSEPH KRISLOV · Monthly Labor Review · 1969
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