Product Information Strategies of American and Japanese Television Advertisements
- 期刊名称International Journal of Advertising
- 作者Lin, Carolyn A.; Salwen, Michael B.
- 卷第14卷
- 期第1期
- 印刷ISSN0265-0487
- 电子ISSN1759-3948
- 文件大小711.74KB
- 发表时间1995-01
- DOI10.1080/02650487.1995.11104597
- 页码55-64
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