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Book Review: The Global Marketing Imperative: Positioning Your                     Company for the New World of Business

Book Review: The Global Marketing Imperative: Positioning Your Company for the New World of Business

Knight, Gary A.
  • 期刊名称Journal of International Marketing
  • 作者Knight, Gary A.
  • 卷第3卷
  • 期第3期
  • 印刷ISSN1069-031X
  • 电子ISSN1547-7215
  • 文件大小516.92KB
  • 发表时间1995-09
  • DOI10.1177/1069031x9500300312
  • 页码122-125
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