Computer‐aided marketing planning: The experience of early adopters
- 期刊名称Journal of Marketing Management
- 作者Wilson, Hugh N.; McDonald, Malcolm H.B.
- 卷第12卷
- 期第5期
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小1789.56KB
- 发表时间1996-07
- DOI10.1080/0267257x.1996.9964424
- 页码391-416
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