Predispositions toward Green Issues: The Potential Efficacy of Advertising Appeals
- 期刊名称Journal of Current Issues & Research in Advertising
- 作者Stafford, Marla Royne; Stafford, Thomas F.; Chowdhury, Jhinuk
- 卷第18卷
- 期第1期
- 印刷ISSN1064-1734
- 电子ISSN2164-7313
- 文件大小1177.22KB
- 发表时间1996-03
- DOI10.1080/10641734.1996.10505041
- 页码67-79
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