In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products
- 期刊名称Journal of Marketing Research
- 作者Jonlee Andrews and Daniel C. Smith
- 卷第33卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小2861.72KB
- 发表时间1996-05
- DOI10.2307/3152145
- 页码174-187
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