Zeitschriftenauswertung
- 期刊名称Marketing: Zeitschrift für Forschung und Praxis
- 作者Review by: Uwe Oetzel and Oliver Hupp
- 卷第18卷
- 期第2期
- 印刷ISSN0344-1369
- 文件大小930.16KB
- 发表时间1996
- DOI10.2307/41918495
- 页码141-145
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