Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
- 期刊名称Journal of Marketing Research
- 作者Marco Vriens, Michel Wedel and Tom Wilms
- 卷第33卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小1960.03KB
- 发表时间1996-02
- DOI10.2307/3152014
- 页码73-85
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