The Value of Purchase History Data in Target Marketing
- 期刊名称Marketing Science
- 作者Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby
- 卷第15卷
- 期第4期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小710.48KB
- 发表时间1996
- DOI10.2307/184168
- 页码321-340
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