Advertising comedy in electronic drama
- 期刊名称European Journal of Marketing
- 作者Stern, Barbara B.
- 卷第30卷
- 期第9期
- 印刷ISSN0309-0566
- 文件大小207.38KB
- 发表时间1996-09
- DOI10.1108/03090569610130034
- 页码37-59
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