CREATING EFFECTIVE ADVERTISING STRATEGIES IN DEVELOPING MARKETS
- 期刊名称International Journal of Commerce and Management
- 作者Kaynak, Erdener; Kucukemiroglu, Orsay; Kara, Ali
- 卷第6卷
- 印刷ISSN1056-9219
- 文件大小739.97KB
- 发表时间1996-03
- DOI10.1108/eb047338
- 页码105-132
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