IMC use and client-ad agency relationships
- 期刊名称Journal of Marketing Communications
- 作者Beard, Fred
- 卷第3卷
- 期第4期
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小266.79KB
- 发表时间1997-01
- DOI10.1080/135272697345907
- 页码217-230
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