A Functional Perspective on Social Marketing: Insights from Israel's Bicycle Helmet Campaign
- 期刊名称Journal of Health Communication
- 作者WILLIAM HARRIS RESSLER ESTHER TOLED,
- 卷第2卷
- 期第3期
- 印刷ISSN1081-0730
- 电子ISSN1087-0415
- 文件大小190.69KB
- 发表时间1997-08
- DOI10.1080/108107397127725
- 页码145-156
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