Book reviews
Brennan, Ross; O'Brien, Elaine; Carter, Sara; Lowe, Andy; Wilson, Alan M.; Bernard, Kenneth N.
- 期刊名称Journal of Marketing Management
- 作者Brennan, Ross; O'Brien, Elaine; Carter, Sara; Lowe, Andy; Wilson, Alan M.; Bernard, Kenneth N.
- 卷第13卷
- 期第4期
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小632.10KB
- 发表时间1997-05
- DOI10.1080/0267257X.1997.9964476
- 页码327-334