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The relationship of reputation and credibility to brand success

The relationship of reputation and credibility to brand success

Herbig, Paul; Milewicz, John
  • 期刊名称Pricing Strategy and Practice
  • 作者Herbig, Paul; Milewicz, John
  • 卷第5卷
  • 期第1期
  • 印刷ISSN0968-4905
  • 文件大小135.96KB
  • 发表时间1997-03
  • DOI10.1108/09684909710155538
  • 页码25-29
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