A program for implementing market segmentation
- 期刊名称Journal of Business & Industrial Marketing
- 作者Dibb, Sally; Simkin, Lyndon
- 卷第12卷
- 期第1期
- 印刷ISSN0885-8624
- 文件大小165.62KB
- 发表时间1997-02
- DOI10.1108/08858629710157931
- 页码51-65
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